HUBSPOT MARKETING DIRECTOR
Full Time • Hybrid - US
Responsive recruiter
KENTECH Consulting Inc. is an award-winning background technology screening company. We are the creators of innovative projects such as eKnowID.com - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system.
MISSION
We're on a mission to help the world make clear and informed hiring decisions
VALUE
In order to achieve our team, exhibit the behaviors and core values aligned with this Mission http://www.ekentech.com/core-values
MISSION
We're on a mission to help the world make clear and informed hiring decisions
VALUE
In order to achieve our team, exhibit the behaviors and core values aligned with this Mission http://www.ekentech.com/core-values
- Customer Focused: We are client focused and results-driven.
- Growth Minded: We believe in collaborative learning and industry best practices to deliver excellence.
- Fact Finders: We are passionate investigators for discovery and truth.
- Community Partnerships: We believe there is no greater power for transformation than delivering on what a community cares about.
IMPACT
As a small agile company, we seek high performers who relish in the idea that their effort will directly impact our customers and help shape the next evolution of background investigations.
You are an experienced Hubspot Inbound Marketer Pied Piper that will be heading up a new product division launch. You will raise our company's online presence exponentially by executing on vertical markets for SMB's and Consumers for our new investigative background screening solutions. You understand our customer’s journey to attract an online audience and provide incremental value to intuitively compel our subscribers toward engagement and ultimately conversion.
You are a left brain/right brain marketing savant as you understand the strategic utilization of the right social platforms and creative content to send to the right people at the right time, both for conversion and to boost content sharing. You are the walking, talking, and thinking brand ambassador that will help strategize the development and implementation of brand messaging to defined customer segmentation. You are a creative with a gifted eye for sourcing & producing original creative content. Additionally, you are highly sophisticated and technology savvy to help with robust integrations and segmentation and metrics-driven.
Working directly with the Founder to support content marketing strategy, SEO, and social media. You must have proven experience working with Hubspot Inbound CRM. No Exceptions. You must be metrics and revenue growth driven including 3+ yrs experience working with Hubspot, Google Analytics, and can manage multiple assignments and deadlines to support our SEO and content marketing initiatives.
This position is an exciting opportunity to be on the ground floor of a crucial new brand launch and marketing team buildout. You will be an army of one overseeing the transition from collaborating with outside agencies to growing an internal rockstar marketing team.
Note: No Quantifiable Revenue Experience need not apply. This position is not about getting FB likes but driving exponential revenue growth. If you do not have experience in growth hacking for revenue or proven inbound marketing experience please do not apply.
KEY RESPONSIBILITIES
- Develop and refine our market segment vision, strategy, and Go to Market plan.
- Develop Key Metrics eg CPA, ROAS, CTR, MQLs, NPS Social Amplification & Shares, etc.
- You will work with key stakeholders on Funnel Optimization on both the CRM and Product side.
- Become an authority on our buyer's personas, general HR tech trends, and overall competitive market landscape.
- Create and execute inbound marketing strategies that drive at least $2M+ of new revenue.
- You come to the table with a deep understanding of the small business market to create ever-evolving strategies to engage with our existing audience and bring new audiences into the funnel.
- Curate and positively engage new markets utilizing our social media accounts that include but not limited to LinkedIn, Facebook, Twitter, Instagram, Youtube, Blog, Vlogs, Tiktok.
- Ensure consistency in messaging style across all mediums including social media, website, print, etc.
- Crystalize Brand Messaging and manage and build various email lists and campaigns, including template design, calls-to-action, and content used in email sends.
- Responsible for running A/B tests and reporting on results, ensuring tracking codes are properly placed and functioning, and other back-end technical tasks.
- Writing / Editing press releases/Blog Post.
- Excellent research skills that produce and positively moves the needle.
- Identify and pitch Company Coverage with online/print/ and TV coverage.
- Identify networking sponsorship opportunities and follow up with a contact to build on relationships for executives.
- Segment lists based on behaviors like past email engagement and website/mobile interactions (content, site page visits, app usage, etc.).
- Operates from a place of self-initiative; not a tasker
- Takes action and shows initiative; not afraid to jump in and do the work
- Able to successfully manage a team
- Operates from a place of leadership (sees business and team)
- Accepts and grows with constructive criticism
- Upholds accountability to business needs, of both self and team
- Maintains high standards for self and team
- Takes ownership of work and projects
- Not afraid to ask assistance and seek additional information
- Able to strategize
- Demonstrates great time management; knows how to prioritize and organize time to be productive without being overwhelmed
- Flexible
- Understands the what the business needs at the time
- Understands bigger picture
- Able to see macro and micro details
- Demonstrates a great attitude of optimism
- Natural problem solver
- Demonstrates great customer service
- Operates with a sense of urgency
QUALIFICATIONS
- 3+ years experience working with Hubspot leading inbound marketing efforts through marketing automation/mobile engagement technology.
- GROWTH HACKER Reports to management on a daily basis.
- Scalability Experience
- Track record of successfully marketing B2B and B2C, ideally with a background in Technology and Human Resources and Journalism. BONUS POINTS FOR B2G
- Proven track record of increasing customer reach and engagement. Must be able to provide samples to substantiate work.
- Proficient in HubSpot inbound marketing automation, blogging & engagement software features in order to generate traffic, convert visitors into engaged users, and then engage them (using robust workflows) into converted customers and then repeat users and advocates.
- Comfortable with doing light website re-design, including but not limited to: CSS, HTML.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- Excellent communicator, writer, and creative thinker, with an ability to use both data and intuition to inform decisions.
- BA/BS in Marketing or Business or equivalent work experience
- Passionate self-starter, problem solver, eager to dive in and learn and get work done.
- Knowledge of how to incorporate PR
- Please provide a cover letter along with a resume to be considered.
BENEFITS
- Health Insurance (Medical, Vision, Dental, Life)
- Paid Maternity/Paternity Leave
- 3 Week PTO
- 401K plan
- Paid Major Holidays
- Performance Bonus
- Continuous business training and growth
Flexible work from home options available.
Compensation: $70,000.00 - $100,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
🌐 WHO WE ARE
KENTECH Consulting, Inc. is a premier U.S.-based background investigation solutions firm and licensed Private Detective Agency. Our team of investigative experts blends cutting-edge technology with industry insight to deliver fast, accurate, and comprehensive reports.
With deep cross-industry experience, we provide fully compliant investigative services that meet the high demands of today’s business environment.
With deep cross-industry experience, we provide fully compliant investigative services that meet the high demands of today’s business environment.
🔎 WHAT WE DO
We offer customized background screening solutions tailored to meet the needs of diverse industries.
Our advanced tools and digital platforms allow us to conduct background and security checks up to 75% faster than traditional methods.
With real-time access to over 500 million records, KENTECH is a trusted authority in background checking technology across the U.S.
Our advanced tools and digital platforms allow us to conduct background and security checks up to 75% faster than traditional methods.
With real-time access to over 500 million records, KENTECH is a trusted authority in background checking technology across the U.S.
🌟 OUR VISION
To help the world make clear and informed decisions.
🎯 OUR MISSION
To deliver fast, accurate, and secure background investigations on a global scale—supporting safer hiring decisions and stronger communities.
🚀 CAREERS AT KENTECH
We’re building a team of remarkable individuals who are:
✅ Critical thinkers and problem solvers who see challenges as opportunities
✅ Driven professionals who create meaningful impact through their ideas and results
✅ Mission-driven collaborators who believe in the power of digital identity to create safer environments
✅ Naturally curious and eager to innovate in an ever-changing landscape
✅ Team players who believe in the value of camaraderie, laughter, and high standards
✅ Driven professionals who create meaningful impact through their ideas and results
✅ Mission-driven collaborators who believe in the power of digital identity to create safer environments
✅ Naturally curious and eager to innovate in an ever-changing landscape
✅ Team players who believe in the value of camaraderie, laughter, and high standards
💼 WHO THRIVES HERE?
- People who never back down from a tough challenge
- Professionals who bring their best every day—and uplift others around them
- Individuals who value purpose, performance, and a good laugh
- Teammates who want to shape the future of digital security and identification
- You, if you're reading this and thinking: “This sounds like my kind of place.”
🎉 YOUR NEXT CHAPTER STARTS HERE
Ready to do work that matters with people who care?
Explore our current openings—your future team is waiting.
Explore our current openings—your future team is waiting.
(if you already have a resume on Indeed)